Who we are

Prama is a registered charity (No. 801967) providing domiciliary care services in Dorset, a range of clubs and activities in local communities, and pre-loved goods through our charity shops.

Our aim is to help older people, vulnerable adults and people with acquired brain injury to live independently in their own home with the outstanding care they need and deserve.  We encourage support from family and friends and aim to create links with the local community through our range of community services including pop-in, special interest and dementia clubs.  See PramaCARE for details on our domiciliary care service and PramaLIFE for more details on all our community services.

The Care Quality Commission recently gave us an 'Outstanding' rating under the 'Care' category in their inspection and we’re delighted that in a survey of over 500 clients, 99% say they would recommend us

Our Vision

A world where no-one is unfairly disadvantaged or excluded, because of age or infirmity, and where every person can enjoy life as they age.

Our Mission

As a Christian Charity we enable those who live with vulnerability or isolation enjoy their independence, lead fulfilling lives and fully contribute to society.

Gender Pay Gap Reporting 2017-2018

Prama is delighted to achieve figures significantly better than the national average. In practice the average of female staff rates is actually slightly higher than the male average. This is due to there being  more women filling middle management, training and administration roles, which carry pay rates above the averages for care work and shop staff. Pramacare has a predominantly female workforce with men representing only 8.5% of the total.

Download the full report here

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How We Came About

Prama came about thanks to the late Dr. Chris Moran who launched Pramacare in 1982, initially to offer help to recently discharged hospital patients. Help was provided at that time from a handful of local church volunteers. Since then our volunteer family has grown to over 100 and we now employ nearly 300 staff working out of our Head Office in Poole or our local offices in Blandford and Kinson, or our charity shops in Ringwood, Poole, West Moors, Kinson, Tuckton, Parkstone or Ashley Cross.

Prama has built a reputation for home care on a strong and solid foundation of Christian values. That’s not to say we’re an exclusively religious organisation - our clients and staff come from a range of faiths, or no faith - but it is our core values that have enabled us to develop the reputation that we are proud to have.

Who's Who

As a charity, we are governed by a Board of Trustees who support the Senior Management Team and staff to deliver our services.

Board of Trustees

Mr Bob Allam  

Carola Campbell               

Mr Nick Johnson

Mrs Norma Lee - Chair of HR Committee

Mr Ian Melville - Chair of Finance and Business Development             

Mr Andrew Morris - Chair of PramaCARE Committee        

Mr Tim Sharp           

Rev John Simmons - Chair of Board

Rev Peter Southcombe - Chair of PramaLIFE Committee

Vacancy                          

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Senior Management Team

Mr Steve Robinson - Chief Executive Officer

Mrs Paula Jones - Chief Operating Officer

Mr Alan Murray - Director of Finance

Mr Ben Lloyd - Director of Care

Our Vision

A world where no-one is unfairly disadvantaged or excluded because of age or infirmity and where every person can enjoy life as they age.

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“Prama provide the best carers I’ve had”

Prama appoint a new CEO!

Steve Robinson CEO 2We are very pleased to announce the appointment of Steve Robinson as our new CEO. He will assume responsibilities in the New Year, succeeding Jeff Russell, who is retiring after 5 years with the charity.

Steve has a long history in the leadership of local, national and international charities and social businesses.  He has been instrumental in the development of innovative mental and physical health care services and community centres, including ground breaking cancer and dementia advocacy programmes.  An international speaker and trainer on issues of demographics and intergenerational solidarity, Steve has also been involved in working with the development of Age Friendly Communities, contributing to the United Nations on the recognition of the human rights of older people.

Commenting on the appointment, Steve said “I am both delighted and honoured to be appointed Chief Executive at Prama.  As a local charity, it does so much to support vulnerable adults, helping them to avoid the loneliness and isolation that can lead to frailty and exclusion in old age.  This enables them to enjoy their independence whilst living in their own homes. I am looking forward to making my contribution to such a committed and capable staff team and to the many volunteers and partners we have across the area as together we seek to provide an excellent service to our community”.

Steve is a great believer in the power of communities and adds: “For many older people Christmas can be difficult. Recent research from Age UK has indicated that 60% of older people don’t expect happiness to be a part of their Christmas this year.  This is simply not the way it should be, and it’s only by working together in genuine partnerships, forged between local authorities, charities, churches and families that we will intentionally create the community we want to live in”.

Prama, whose head office is in Poole, was founded in 1982 as the Christian charity, Pramacare, by the late Dr Chris Moran, initially to provide support to people leaving hospital.  The charity now employs around 300 staff and continues to provide a highly respected homecare service to more than 550 clients; nail care to over 800 clients; a range of clubs for older people and those living with dementia; carers’ support groups; several charity shops; a fair trade shop and a befriending service.

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Prama is a trading name of Pramacare, a Christian-based Dorset charity, providing care and support services.
All rights reserved. Registered Charity Number 801967

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